In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Patrick Burns, founder of Patrick Burns Co., a B2B brand-building and revenue-generating agency that helps companies accelerate their go-to-market efforts with strategic digital marketing. After cutting his teeth at two tech startups and earning a degree from Indiana University in 2014, Patrick launched his own firm in 2016. Since then, he’s amassed over 100,000 followers, generated millions of content views, and closed six-figure deals with industry giants like PwC, CVS, Honeywell, and State Street.

Patrick lays out his playbook for rapid, intent-driven growth. He walks through how his team uses a sophisticated technology stack—powered by tools like Clay for outbound campaigns and AI-driven workflows in ChatGPT—to identify prospects showing real purchase signals before engaging them. By splitting roles among dedicated specialists (an account manager, a marketing copywriter/tech operator and an SDR), Patrick ensures every campaign is executed with precision, high deliverability and messaging honed for conversion. On the content side, he shares why a blend of authentic thought leadership and emotionally driven, algorithm-friendly posts builds brand awareness without unrealistic lead-generation expectations, and how a consistent two-week publishing sprint can quickly book qualified inbound meetings.

Contact Information

Patrick Burns – Patrick Burns Co.

Website: https://www.patrickburns.co/

LinkedIn: https://www.linkedin.com/in/patrickburnsco1/

Instagram: https://www.instagram.com/patrickburnsco/

Twitter: https://x.com/patrickburnsco

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/

Want press / podcast / TV features? Visit wefeatureyou.com

Chapters

• (00:00:00 ) - What would you do to grow your business faster?
• (00:00:35 ) - The Entrepreneurs Logbook Podcast
• (00:01:43 ) - What Would You Do To Build Your Startup From scratch?
• (00:03:17 ) - How To Get a Lead Out of Your Campaigns
• (00:05:23 ) - Cold Outbound vs. Outbound
• (00:06:38 ) - How to Create Content That Drives Results
• (00:10:21 ) - How To Structure Your Outbound Campaigns
• (00:12:03 ) - How to hire the right talent with AI
• (00:14:47 ) - How To Market Yourself to the Technology Industry
• (00:16:37 ) - Lead Generation: The Outbound Side